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Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. ... The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.

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Typography is everywhere we look.

Just look at your phone, a billboard or road signs, your coffee cup, or even the different styles used in blog posts.  It is in the books we read, on the websites we visit, bumper stickers, and product packaging even in everyday life— to name a few.

Typography can invoke a feeling, remind you of a certain brand, or create an atmosphere. In branding, think about the boldness of the FedEx logo (with a sneaky hidden arrow!) or the classic blackletter style of The New York Times’ masthead. For editorial typesetting, think about the layout of your favourite magazine. And on your phone, think about how different fonts are used across different apps.

But when typography is created badly, it can be jarring and distracting, even unreadable. Think about the last time you were confused by messy type in an app or be misled by unclear signage or struggled to understand an illegible pamphlet or packaged product.

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When you think about it, the art and science of typography is the basis of all communication such as logos, ad copy, headlines in magazines, and newspapers or chapter headings in a book.

Typography gives character and plays an emotive role in every design, even if you do not notice it!

Why TYPOGRAPHY

The main purpose of typography is to create a message of your brand or services without using any image. Typography not only enhances the beauty of your web design or your graphic design but it can also easily grab the reader attention and guide them naturally, all with the use of only text.

 

Turns out that while the importance of typography is often overlooked, it plays a critical role in strengthening your brand, creating interest in your product, and highlighting your central message

FACT

Steve Jobs only college course he took was on calligraphy and typography, which he believed played a critical role in the success of Apple. As he once said in a Stanford University commencement speech, "If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts." Can you imagine a world where Apple products didn't have a focus on beautiful design? I certainly can't.

HOW IMPORTANT IS IT REALLY?

Every font, letter, and character arrangement play an important part in determining how a message is conveyed. 

It provides attractive appearance and preserves the aesthetic value of your content. It plays a vital role in setting the overall tone of your publication, and ensures a great user experience

It might seem trivial at times, but even the smallest of type adjustments can impact the look and feel of your work. For example, Facebook tested a new font on its users called Geneva. While the new font was only slightly thinner and lighter than the original, Helvetica, it made a noticeable difference to some. 

So paying attention to even the littlest details of type can be so significant in the world when you're laying out an email, e-book, or image for social media and so forth.

Once you realize how much thought goes into carefully selecting a typeface, it becomes much easier to recognize the differences between typefaces and understand why they might’ve been chosen in the first place.

CONCLUSION - Typography is all about adjusting the text within the design while creating powerful content. It provides attractive appearance and preserves the aesthetic value of your content. It plays a vital role in setting the overall tone of your website, and ensures a great user experience

PRINCIPLES OF TYPOGRAPHY DESIGN

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  • Balance that conveys a consistent structure

  • Hierarchy that defines organization and direction

  • Contrast to emphasize highlights

  • Repetition to create consistency and familiarity

  • Alignment to present a sharp and structured image

The POSITION

The main purpose of typography is to create a message of your brand or services without using any image. Typography not only enhances the beauty of your web design or your graphic design but it can also easily grab the reader attention and guide them naturally, all with the use of only text.

Creation of TYPOGRAHY

Typography is the art of creating the letters we use everyday. It's designing them and creating them and making them real. A font is a collection or set of letters – they're the mechanism you use to get your message across to your reader. ... A typeface is the design you see – the style and look of a specific font

ELEMENTS

Type design may be intimidating to many, with terms such as leading, baseline, kerning, ascender, tail, and many more …

Be ahead with TYPOGRAPHY

Typography-creation
  • Typeface

  • Hierarchy

  • Contrast

  • Consistency

  • Alignment

  • White space

  • Color

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In an ever changing, fast-paced world, our brains come into contact with millions of points of information every day. We only process a fraction of that data. Apparently we remember 80% of what we see, yet only 20% of what we read.

The best brands obtain cut-through in an information-rich world by turning content heavy information into strong data visualisation or, more specifically: Infographics.

Visual communicators such as Graphic Designers provide a great opportunity to turn data into something engaging and educational. For example, you may have an impressive statistic that runs the risk of being lost in a 395 page report. This is where Infographics can work brilliantly to grab attention from the viewer.

The BALANCE

Here at Distant Corner Designs we use a self-cultivated scale to measure the levels

of ‘factual’ to ‘conceptual’ data when envisaging the design and layout of an Infographic.

The ideal outcome is that the concept should fall into the middle of the scale,

so that the Infographic is telling a visually engaging story.

Depending on the data, Infographics can be split into three tiers:

  • Tier 1: Data visualisation (line / bar / pie charts)

  • Tier 2: Information design (visually engaging infographics)

  • Tier 3: Conceptual (communicating a message that users remember)

A successful Infographic bridges the gap between the communication of data and an idea.

"I strive for two things in design: simplicity and clarity. Great design is born of those two things." -- Lindo Leader

Typography is NOT as easy as it seems

Typography is not as easy it seems. As with any form of design, typography has general standards which need to be followed. It involves intricate details that designers need to take heed of to come up with the best designs.

As one of the most important components of Marketing. We (Distant Corner Designs) know the importance of typography and how it can help you come across as professional to potential clients.

We have listed 12 reasons why you would us Distant Corner Designs for any future marketing platforms, advertising, reports and any other media used to further better your business.

  • Understand the principles of typography

  • Know how to utilize each font

  • Stick to a limited number of fonts

  • Picking of secondary fonts wisely

  • Choosing the right typeface color for you

  • Make use of negative space

  • Avoid using design fads

  • Pay attention to alignment

  • Utilize correct font sizes for each application

  • Understand typography as an art

  • Use current design inspirations

  • Make use of proper grammar

Successful Typographics matters:

  • Typography is inevitable part of your design

  • Typography expresses personality and is a part of your identity

  • Typography determines readability

  • Working with typography displays professionalism

  • It is the essential part of communicating

DID YOU KNOW

"The quick brown

fox jumped over the

lazy dogs."

Uses every letter in the English language

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Most importantly the infographic should tell a story in an interesting and visually engaging manner to the desired audience. The flow of information is just as important as the way it is designed.

At Distant Corner Designs we understand the complete spectrum of typography and we utilize the various elements to attract and engage the reader tapping into the thought provoking and emotional experience.

Reach out to us at Distant Corner Designs

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