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SOCIAL MEDIA

Social Media Marketing (SMM) is a popular digital marketing technique that involves the use of social media sites to gain traffic or leads to a website or business.

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Social Media Marketing

When it comes to social media marketing, the creation of dedicated pages for your business on leading social sites like LinkdIn, Facebook and Twitter and promotion through engaging and informative posts.

Graphic design is a decisive part of an overall content strategy. No matter how great the text is, no one will notice it unless it’s accompanied with nice visuals to grab people’s attention in the middle of browsing.

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Types of Visual Content in Social Media Marketing

Graphics

Original graphics and unique illustrations help content to stand out on social media news feeds.

Animations

Animated interactions are a great way to grab your followers’ attention or show a sneak peek of the story you are going to tell.

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Data visualizations

Data visualizations (infographics, maps, charts, diagrams, etc.) are one of the best ways to make complex information understandable.

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Photos

Eye-catching and creative photos are great for showing what goes on behind the scenes.

Quotes

Being highly shareable on social media, inspiring quote cards are great at reflecting your company values.

E-books

Mixing textual information with visual materials, e-books are a valuable resource.

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Videos

Everyone knows that nice video gets more engagement on social media.

Screenshots

Skip long descriptions with informative screenshots.

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Presentations

Slides are one more tool for making data structured and coherent. They help to communicate to a target audience, especially for a B2B company.

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Design for Engaging Visual Contents

At any given time, the human brain can only process a very limited amount of information. In addition, any information that can be processed faster will take priority in grabbing a person's attention. That's why visuals and images are more suited for content than simple blocks or lines of text

Colors have an extraordinary ability to affect people’s mood and cause different emotions based on their cultural and personal background. The right hues should be kept in mind in the message to communicate, the company’s tone of voice, and the specifics of a particular social media network.

The primary idea is to make a visual eye-catching. Not many users go on a company’s page to check recent posts.

Most page followers look through updates by scrolling news feeds. So you have less than a second to make a user stop and read your message.

Deviate from monotonous color combinations. Trying new tints even if you already have a custom color palette that reflects your brand’s personality. Surprise page followers with a fresh pop of color to boost social media engagement. At the same time, keep the balance; you don’t want your images to look overwhelming.

Human eyes love contrast. Contrast can be related to color, size, texture, shape, layout, type and so on. It provokes human visual senses and catches attention, which is extremely important nowadays when users go through news feeds only briefly.

Contrast is a helpful tool for organizing a few graphical objects and putting the focus on a certain visual element. Contrast can strengthen a design idea, connect and complement elements, or make the whole image meaningless and confusing.

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Making people read a text on a picture is even harder than making them notice the picture.That’s why picking the right font and structure is essential in designing visuals for social media.

According to Statista, the number of smartphone social network users is going to reach 186.3 million per month by 2020. Thinking of this number indicates the importance of visual design with text on it and making sure your message is readable on a smartphone screen.

People don’t like complicated typography on social media. Users want your message to be clear and comprehensible, making legibility a priority. However, heavily text-focused images can be boring. Designing related icons to your message or play with sizes, colors, and weights make a whole difference

TYPOGRAPHY

STYLE

Style in design has a broad definition. It’s a complex combination of colors, typefaces, compositions and so on.

Style makes a design recognizable. Some designers believe that sticking to the same style is not beneficial for their portfolio. It is important to try different techniques and approaches in order to grow professionally. This is applicable to the design of social media visuals.

Distant Corner Designs can diversify your style to surprise page followers with original design solutions and they will never be tired of your company’s content.

Having templates designed for all your types of content creates a form of a personal signature. i.e. If you make tutorials on a weekly basis, you may use the same template for each tutorial announcement. With pre-made templates, your audience will know where the post comes from and what kind of message it communicates. Another benefit of using templates is that non-designers can craft a quick post for social media by themselves. Distant Corner Designs can create a few go-to templates to save yourself time.

TEMPLATES

Integrating branding is one more element. Visuals are shared over social media networks a lot. Making sure people are able to identify your company with branding that is added to each image. It’s better to mention your company’s name or website rather than add a logo unless your company is world-famous and its logo is well-known.

Branding shouldn’t distract attention from the message you want to deliver, but it should be easy-to-find once someone starts looking for it.

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Help your audience to comprehend information quickly and precisely using visual hierarchy.

According to Gestalt theory, humans tend to perceive an entirety of objects before they detect the individual objects.

Through structured visual characteristics (size, color, contrast, repetition, proximity, texture, alignment, etc.) Designs are made to make users’ eyes follow a certain reading path and draw users’ attention to the most important elements.

HIERARCHY

It’s great to professional designs that catches people’s attention, but attention is not enough for social media. You want your audience to be active by sharing, liking, and commenting. Distant Corner Designs will add call-to-action elements and encouraging text to your design.

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Whether the design is simple or complex, it should be clear, especially with regard to social media graphics. Designs should not be overdone and the balance between simplicity and informativeness must be kept. There is not much time to impress followers, so to ensure your message is obvious, Distant Corner Designs uses well created Visual graphics which are an integral part of any social media marketing plan and are a major contributor to the success of any marketing strategy. Distant Corner Designs will take into account your marketing goals and your company’s tone when creating any visuals for social media. The main rule coupled with social media — never stop experimenting.

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Why Do You Need Social Media Management?

Social media is one of the best platforms today to market your online/offline business. It is beneficial for the following reasons.

  • Higher conversion rate

  • Improved brand loyalty and authority

  • It helps you reach those potential customers who are active on social media

  • Helps you build a brand name for your business and increase awareness in the community.

  • More inbound traffic to your website and/or offline business.

  • Social media is just like another search engine for your services/products, only with more targeted reach.

  • Improve user experience

  • Earn backlinks for the app

  • Better interaction with customers leading to higher satisfaction rate

  • It is more or less free to use social media to promote your business or anything else.

  • Helps you get better insights in your marketplace and your customers.

  • It gives your customers a wonderful platform to know about you, reach you, and participate in discussions.

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We can help you create and manage your social network campaigns based on your specific targets to generate substantial leads from social networking and increase reach for your products and services at the most affordable rates. Distant Corner Designs has experience in all kinds of social activities and platforms, including Twitter, Facebook, Google Plus, Instagram and more.

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