Social Media Marketing (SMM) is a popular digital marketing technique that involves the use of social media sites to gain traffic or leads to a website or business.
Social Media Marketing
When it comes to social media marketing, the creation of dedicated pages for your business on leading social sites like LinkdIn, Facebook and Twitter and promotion through engaging and informative posts.
Graphic design is a decisive part of an overall content strategy. No matter how great the text is, no one will notice it unless it’s accompanied with nice visuals to grab people’s attention in the middle of browsing.
When telling a company’s story through graphics, it’s important to keep in mind the strategic goals applicable to a specific marketing channel. Depending on the business type, SMM can work for different purposes.
“SMM is the process of acquiring traffic to a website through social networking sites and channels. Social network refers to the platforms that allow users to participate in social activities like chatting, sharing and reading online. Our efforts are focused on making use of the best social media platforms to market clients’ products and services in an effective manner.”
Running a B2C (Business-to-Consumer) business, owners can get customers through social media because their leads reach the final stage of the sales funnel without even leaving social media network. B2B (Business-to-Business) companies are more focused on directing potential leads to their websites in order to introduce those leads to the company and demonstrate the company’s expertise. That’s why designers should work out visual materials based on the business model and marketing strategy.
Not only marketing goals but also social media networks affect visual design. If the company communicates to its Facebook, Twitter, and LinkedIn audience in an official way rather than in a friendly way, the design should support the tone with suitable colors and typography. Whereas visual material designs for Instagram and Snapchat could be more casual and relaxed.
Types of Visual Content in Social Media Marketing
Original graphics and unique illustrations help content to stand out on social media news feeds.
Animated interactions are a great way to grab your followers’ attention or show a sneak peek of the story you are going to tell.
Data visualizations (infographics, maps, charts, diagrams, etc.) are one of the best ways to make complex information understandable.
Eye-catching and creative photos are great for showing what goes on behind the scenes.
Being highly shareable on social media, inspiring quote cards are great at reflecting your company values.
Mixing textual information with visual materials, e-books are a valuable resource.
Everyone knows that nice video gets more engagement on social media.
Skip long descriptions with informative screenshots.
Slides are one more tool for making data structured and coherent. They help to communicate to a target audience, especially for a B2B company.
Design for Engaging Visual Contents
At any given time, the human brain can only process a very limited amount of information. In addition, any information that can be processed faster will take priority in grabbing a person's attention. That's why visuals and images are more suited for content than simple blocks or lines of text
Colors have an extraordinary ability to affect people’s mood and cause different emotions based on their cultural and personal background. The right hues should be kept in mind in the message to communicate, the company’s tone of voice, and the specifics of a particular social media network.
The primary idea is to make a visual eye-catching. Not many users go on a company’s page to check recent posts.
Most page followers look through updates by scrolling news feeds. So you have less than a second to make a user stop and read your message.
Deviate from monotonous color combinations. Trying new tints even if you already have a custom color palette that reflects your brand’s personality. Surprise page followers with a fresh pop of color to boost social media engagement. At the same time, keep the balance; you don’t want your images to look overwhelming.
Human eyes love contrast. Contrast can be related to color, size, texture, shape, layout, type and so on. It provokes human visual senses and catches attention, which is extremely important nowadays when users go through news feeds only briefly.
Contrast is a helpful tool for organizing a few graphical objects and putting the focus on a certain visual element. Contrast can strengthen a design idea, connect and complement elements, or make the whole image meaningless and confusing.
Making people read a text on a picture is even harder than making them notice the picture.That’s why picking the right font and structure is essential in designing visuals for social media.
According to Statista, the number of smartphone social network users is going to reach 186.3 million per month by 2020. Thinking of this number indicates the importance of visual design with text on it and making sure your message is readable on a smartphone screen.
People don’t like complicated typography on social media. Users want your message to be clear and comprehensible, making legibility a priority. However, heavily text-focused images can be boring. Designing related icons to your message or play with sizes, colors, and weights make a whole difference
Style in design has a broad definition. It’s a complex combination of colors, typefaces, compositions and so on.
Style makes a design recognizable. Some designers believe that sticking to the same style is not beneficial for their portfolio. It is important to try different techniques and approaches in order to grow professionally. This is applicable to the design of social media visuals.
Distant Corner Designs can diversify your style to surprise page followers with original design solutions and they will never be tired of your company’s content.
Having templates designed for all your types of content creates a form of a personal signature. i.e. If you make tutorials on a weekly basis, you may use the same template for each tutorial announcement. With pre-made templates, your audience will know where the post comes from and what kind of message it communicates. Another benefit of using templates is that non-designers can craft a quick post for social media by themselves. Distant Corner Designs can create a few go-to templates to save yourself time.
Integrating branding is one more element. Visuals are shared over social media networks a lot. Making sure people are able to identify your company with branding that is added to each image. It’s better to mention your company’s name or website rather than add a logo unless your company is world-famous and its logo is well-known.
Branding shouldn’t distract attention from the message you want to deliver, but it should be easy-to-find once someone starts looking for it.
Help your audience to comprehend information quickly and precisely using visual hierarchy.
According to Gestalt theory, humans tend to perceive an entirety of objects before they detect the individual objects.
Through structured visual characteristics (size, color, contrast, repetition, proximity, texture, alignment, etc.) Designs are made to make users’ eyes follow a certain reading path and draw users’ attention to the most important elements.
It’s great to professional designs that catches people’s attention, but attention is not enough for social media. You want your audience to be active by sharing, liking, and commenting. Distant Corner Designs will add call-to-action elements and encouraging text to your design.
Whether the design is simple or complex, it should be clear, especially with regard to social media graphics. Designs should not be overdone and the balance between simplicity and informativeness must be kept. There is not much time to impress followers, so to ensure your message is obvious, Distant Corner Designs uses well created Visual graphics which are an integral part of any social media marketing plan and are a major contributor to the success of any marketing strategy. Distant Corner Designs will take into account your marketing goals and your company’s tone when creating any visuals for social media. The main rule coupled with social media — never stop experimenting.
Why Do You Need Social Media Management?
Higher conversion rate
Improved brand loyalty and authority
It helps you reach those potential customers who are active on social media
Helps you build a brand name for your business and increase awareness in the community.
More inbound traffic to your website and/or offline business.
Social media is just like another search engine for your services/products, only with more targeted reach.
Improve user experience
Earn backlinks for the app
Better interaction with customers leading to higher satisfaction rate
It is more or less free to use social media to promote your business or anything else.
Helps you get better insights in your marketplace and your customers.
It gives your customers a wonderful platform to know about you, reach you, and participate in discussions.
In addition to social media strategies, we also provide many other online marketing services such as SEO, online advertising, email marketing and more.
Marketing on social media is not new. It has just shifted from offline to online. Social media marketing simply means asking your social contacts for referral when looking for a product or service to buy. People have been doing that for a very long time, even before the evolution of the internet. However, social media outreach has now become easier than ever. With so many social sites out there, it has become easier to find the right product/service at the right time. But it doesn't mean that anyone can promote on social media.
We can help you create and manage your social network campaigns based on your specific targets to generate substantial leads from social networking and increase reach for your products and services at the most affordable rates. Distant Corner Designs has experience in all kinds of social activities and platforms, including Twitter, Facebook, Google Plus, Instagram and more.