Did you know people have even shorter attention spans than…
As crazy as that sounds, it’s 100% true . And that sad reality can make things extremely difficult for those of us trying to build an online presence.
With hundreds of thousands of online businesses competing to be noticed, it can be next-to-impossible to stand out in today’s overcrowded marketplace.
Because of that, we’re forced to spend more money
trying to reach more people, driving ad costs even higher… and causing us to experience even worse results than before.
So, how exactly
break through the clutter?
How do you reach an audience that’s bombarded with as many as 5,000 marketing messages every single day?
Well you do it by creating easily digestible content that’s super-enjoyable to watch … in other words, you do it using animated explainer videos, which have been proven time and time again to produce dramatically better results than other online sales mediums.
THEY WORK LIKE CRAZY
Because animated explainer videos are so entertaining, consumers are drawn in to the story … making your marketing message much more effective.
Bridging the GAP between YOU and YOUR customer
HOME PAGES and LANDING
More than half of website visitors spend less than 15 seconds on a website. When they leave a site without engaging with it, they’re said to have “bounced.”
By placing an animated explainer video on your home or landing page, you’ll reduce your bounce rate on average, by 34%!
And because prospects will be way more engaged, they’re much more likely to check out the rest of your site …
netting you higher sales.
THEY INFORM AND EDUCATE
More and more, consumers want content to inform and educate. In fact, studies have shown that 68% of people say this is the type of content they find most valuable. Animated explainer videos are designed to do just that, giving a massive-boost to your marketing.
ANIMATED EXPLAINER VIDEOS GET THE POINT ACROSS … FAST
You’ve probably heard that a picture is worth 1,000 words. That’s nothing compared to video. According to Forrester Research, one minute of video is worth 1.8 million words. Just imagine how quickly you can get your message across to easily distracted prospects with a brief animated explainer video.
If you’re looking to create a Facebook ad to stop someone from scrolling and get their attention, an animated explainer video is the perfect solution. That’s why they’re the most popular type of videos used by marketers today.
Use Animation to create a Facebook ad with a short, animated explainer video and watch to see if your click through rates and user engagement soar.
EXPLAINER VIDEOS SIMPLIFY COMPLEX SUBJECTS.
With an animated explainer video, you can communicate abstract or confusing subjects very easily …
and as prospects’ understanding increases, so can your conversion rates.
THESE KINDS OF VIDEOS DON’T “FEEL” LIKE MARKETING.
All too often, consumers tune out when they hear yet another marketing message.
Because animated explainer videos are actually enjoyable to watch, they’re a great way to subtly promote your brand … without alienating and annoying prospects.
Great videos get a lot of views fast, with little effort on your part—delivering plenty of bang for your buck.
For instance, did you know that videos on Facebook are shared more than 12 times as often as text and links combined? And on Twitter, 700 videos are shared every minute.
That’s why animated explainer videos are so perfect for social media. With their high entertainment value, they have the potential to go viral quickly.
To take advantage of that, We can create a super-cool animated explainer video, then add it to your social media channels to attract more fans, followers, likes, and shares.
ANIMATED EXPLAINER VIDEOS ARE HIGHLY SHAREABLE.
Another online study states that a whopping 97% of consumers say they’d be willing to share a great branded video.
Because explainer-style videos are so fun-to-watch, they’re also super-shareable—meaning more followers and new customers for your brand.
THEY’RE ABSOLUTELY GREAT FOR STORYTELLING.
People love a great story. And there’s no better medium to do that than with animated cartoon explainer videos. Just think about how engaged your kids are during Saturday morning cartoons. Well the same holds true for us adults. These videos just work.
PowerPoint slides or “talking head” videos are the old-school ways companies used to make sales.
Today, you have a much better option--animated explainer videos.
Because they combine storytelling, emotion, and engaging characters, these videos grab prospects’ attention and keep it ‘til the very end—giving marketers time to sell prospects on the benefits of their solution, while countering typical buyer objections.
ANIMATED EXPLAINER VIDEOS ARE SUPER ENGAGING.
Animated Explainer Videos Are Super Engaging. It’s way more interesting to see characters fly, props appear out of nowhere, and backgrounds change--than it is to read a bunch of lifeless marketing text. Simply put, animated explainer videos ARE fun to watch. For marketers, that means there’s a much greater chance that prospects will watch your videos until the very end, watching your FULL marketing message.
THEY MIGHT EVEN IMPROVE GOOGLE SEARCH RANK?
Everyone knows that getting on the first page of Google isn’t easy. However, did you know that a site featuring video is many times more likely to make the first page?! With an animated explainer video, you’re giving yourself a greater chance to make that a reality.
Some products require complex explanations. Animated explainer videos to the rescue! These unique, quirky videos are perfect for illustrating products’ benefits in a fun, easy-to-understand way.
Plus, 60% of prospects say they’d rather watch a video about a product than read about it. With a conversion rate like that, it’s easy to see how animated explainer videos pay for themselves.
EXPLAINER VIDEOS REDUCE SUPPORT CALLS.
There’s not much that’s more frustrating (and time-sucking) than a giant list of support tickets waiting for you every morning. Fortunately, animated explainer videos are a great way to answer common customer questions, minimizing your support needs. In fact, almost half of businesses say that by using videos, they’ve been able to reduce support calls.
ANIMATED EXPLAINER VIDEOS ARE MEMORABLE.
Did you know that only 10% of people remember the text they read? By contrast, video viewers can retain up to 95% of a video’s message. For that reason, an animated explainer video is a great way to stay memorable with prospects--which is super-important since most people require multiple exposures to a brand before they’ll make a purchase.